Meta’s New Engagement Tactic: Chatbots Initiating Conversations

Meta is testing customizable chatbots that proactively message users without being prompted, providing a new avenue for engagement. These chatbots can follow up on previous conversations, potentially increasing user interaction within Meta's platforms.
  • Meta is testing customizable chatbots that proactively message users without being prompted, providing a new avenue for engagement.
  • These chatbots can follow up on previous conversations, potentially increasing user interaction within Meta’s platforms.

[Via]

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