India has become a key market for Samsung's AI appliances, with a massive increase in connected devices driven by younger consumers.
- Samsung’s connected appliance installations in India skyrocketed from 82,000 in 2022 to 732,000 last year.
- Over 50% of Samsung’s appliances sold in India are now AI-enabled, with significant interest from younger consumers.
- The company plans to expand AI features across all appliance ranges, targeting both premium and entry-level markets.
