- A recent survey shows that 98% of market researchers are using AI tools, with 72% employing them on a daily basis.
- Despite this high adoption rate, 40% of respondents report that AI systems frequently make errors, highlighting a significant trust gap.
- This discrepancy between usage and reliability could impact the future integration of AI in the industry.
Widespread AI adoption in market research reveals trust issues
A recent survey shows that 98% of market researchers are using AI tools, with 72% employing them on a daily basis. Despite this high adoption rate, 40% of respondents report that AI systems frequently make errors, highlighting a significant trust gap. This discrepancy between usage and reliability could impact the future integration of AI in the industry.
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