Erling Haaland: The AI Meme Machine of the World Cup

Erling Haaland's recent viral deepfake illustrates the blending of celebrity culture and AI, reshaping how athletes are perceived by fans.
  • A viral video of Erling Haaland eating was actually a deepfake from a Chinese comedian’s skit.
  • Haaland’s popularity in China has skyrocketed, leading to memes, commercials, and a massive social media following.
  • The phenomenon highlights how athletes are now viewed as evolving characters, shaped by fan-created content and AI.

[via]

Subscribe to NBW newsletter






more AI news

Survey reveals 31% drop in daily AI usage amid privacy concerns

A new survey indicates that heavy daily usage of AI technologies has decreased by 31% over the past year, signaling a potential waning of interest. Key factors contributing to this decline include rising concerns over privacy and the risk of over-dependence on AI tools. As users reassess their engagement with AI, companies may need to address these issues to regain user trust and engagement.