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Survey reveals Indian enterprises’ growing investment in generative AI

  • 36% of Indian enterprises have allocated budgets for GenAI, with 24% experimenting, according to an Ernst & Young survey.
  • The technology sector leads in adoption, yet only 15% have GenAI workloads in production.
  • E&Y highlights the potential of GenAI to transform customer service, operations, and sales, despite current challenges in measuring ROI and costs.
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