Perplexity shifts focus from ads to niche audience strategy

• Perplexity, the AI search startup, is pivoting away from its initial belief that advertising would be a key revenue driver.
• Instead, the company is concentrating on cultivating a smaller, more engaged audience that it believes will yield greater value.
• This strategic shift underscores a broader trend in the tech industry as companies reassess the viability of ad-driven models.

[Via]