Product is Only One Part of the Brand: Rajiv Bajaj

Great talk by Rajiv Bajaj, Managing Director of Bajaj Auto. This is pretty much 2-year MBA compressed in this 55 minutes talk. Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more). Talking Points: If you are competing against an incumbent, do not

What is the role of an AI Product Manager?

How should one go about doing product management for AI – based products? As AI continues to grow in acceptance and use, more companies will require fine tuning of product strategy and the importance of AI product managers will become more apparent. In this video, Peter Skomoroch, former Head of Data Products @ Workday and

Prioritize Product Backlogs with these 3 easy steps

In this video, Brian Lawley, author of Product Management for Dummies, provides a simple framework with which you can prioritize features clogging up your product backlog with 3 easy steps. It consists of a four quadrant matrix that stacks up the features according to effort in relation to value allowing you easily make sense of

Decode Product Ownership and make sense of it with this video

In this video by Henrik Kniberg, an agile coach at Crisp, he explains what Product Ownership truly means in an engaging animated video. Going over the aspects of vision, communication within the team, risks involved (business, social, tech, cost & schedule), working with devs, stakeholders and ensuring delivery of a well rounded product within the

Steve Jobs’ 30% Rule to stay focused

When Steve Jobs was brought back to Apple, he applied 30% rule to create a flywheel. —- We examined the future product roadmap … and what we found was that 30 percent of them were incredibly good. And about 70 percent of them were either pretty good, or things that we didn’t really need to

What you should know about color when adopting dark mode

Adopting dark mode is all about setting a new set of colors.

For most apps, adopting dark mode is a process of replacing your static color to a dynamic one.

Let’s say your app has a white background, and you want to adopt dark mode. You open up Asset Catalog, create a new color set, and put white and black colors for each appearance. You might end up with something like this.

How to Write A Product Requirements Document (PRD)

There are four core sections of a PRD — defining purpose, describing features, setting release criteria, sketching rough timing. According to Marty Cagan, the PRD’s goal is to explain the “What”, not the “How”. In each section, remember to be clear on the problem being solved versus the solution otherwise you may lead the team

The Catch-22 of building a business on Apple’s APIs #sherlocking

What’s good for Apple isn’t necessarily good for you

Apple always encourages adopting their latest APIs, tools, and languages like Swift; they’re incredibly powerful resources, but they also make us dependent on Apple’s ecosystem. From Apple’s perspective, they are happy to lock developers in. If they can have tons of incredible and unique apps that are exclusive to their platforms, that makes Apple’s products that much more compelling to their customers.

But for a third-party developer, dependency on Apple’s APIs puts you in a tricky spot: it limits your customer base, and it puts your business at risk if Apple decides to compete with your product offering. If Apple ever offers a similar product for free, bundled into the operating system, it will be tough for your app to compete.

Apple has an extensive history of sherlocking, and has continued this behavior with the most recent release of its mobile OS

Announcing the next AMA – with Jason Fried, Basecamp Founder and CEO !

Ladies and Gentlemen: The core philosophy behind NextBigWhat community is to enable you to build, grow (and repeat) – meaningfully and sustainably. Our weekly AMA sessions deliver a lot more insights, perspectives and actionable wisdom from some of the best global product leaders. We are extremely happy to announce the next AMA – with none