AI Overviews Cause Massive Drop in Search Clicks, Pew Research Shows

• Pew Research Center analysis reveals that Google AI overviews are leading to a nearly 50% decrease in website clicks, impacting web traffic significantly.
• This study underscores the challenges and consequences of AI algorithms on user behavior and search engine results.
• The findings highlight the need for further research and potential adjustments in AI algorithms to balance user engagement and website traffic.

[Via]