Online recharge company PayTM has launched bus ticketing on their site. On 12.12.12, when Google put together the Great Indian Shopping Festival for online shoppers in India, PayTM announced 50% discounts on the site for bus tickets to market the newly launched service.
The company mentioned that one can choose from over 10,000 varied routes and more than 600 operators through PayTM tickets. Given the chatter around #GOSF (which is quite a fail, if you look at GOSF deals), the launch is well timed and rides on a larger wave.
The company generated a little less than 100,000 visits on the day and got a little less than 50,000 orders.
Incubated in One97, the mobile internet services company which also invests in early stage mobile companies through its $100 million mobility fund, PayTM started off with online mobile recharge. It later added Direct To Home (DTH) Television recharge, data card recharges and utility bill payment to its website.
Disclosure: PayTM is a sponsor at NBW.