Enterprise messaging solution provider ValueFirst Digital Media has announced acquisition of mobile focused video service clk2c for an undisclosed amount.
Clk2c allows brands to send their audio-video commercials and even powerpoint presentations to the mobile handset of the target group. Once accessed, the user can play the video on the move. Given that Clk2c’s platform has been used by political parties for campaigns, the acquisition comes at the right time for ValueFirst (preparing for 2014 Loksabha elections).
With Clk2c platform brand advertisers and agencies will be able to send audio-video content even to mobile handsets that are not smartphones.
The acquisition is all-cash deal, and will enable ValueFirst to execute media campaigns on its opt-in consumer base of more than 25 million. The Economic Times report quotes Vishwadeep Bajaj, CEO, Value First “The mobile video platform is a strategic fit in the company’s portfolio as we are trying to position it as a digital media solutions provider rather than a pure value-added services player”.
Mobile video greetings offered by the platform will be integrated with FullOnSMS, a Valuefirst platform that allows users to send free text messages to any mobile phone user in India.
Earlier in 2012 ValueFirst acquired Way2online – a Hyderabad based Consumer Focused Internet Technology Company, which owned Way2sms.com and 160by2.com – in an all cash deal.
Later in the same year, the Gurgaon based ValueFirst acquired mGinger and IndyaRocks. mGinger’s service enabled users to make money by opting to receive mobile ads.
Founder promoters of Way2SMS earlier dragged ValueFirst into a legal tussle for not being able to pay the promised money and the deal was called off. Also, Gagan Chadha, one of the directors of Value First Digital Media Ltd, lodged an FIR in Gurgaon in November 2012 alleging company’s former CEO Kumar Apoorv of making personal gains through the acquisition of Way2sms. Following an out of court settlement between Way2SMS and ValueFirst, promoters of Way2SMS have got possession of the business, and ValueFirst has gotten its money (acquisition amount said to be around 200 cr) back.
Recently, IAN funded Jigsee was acquired by VuClip.